1. What This Policy Describes

This policy outlines how we collect, use, and protect your personal data. It applies to:

• Prospects: Potential customers or referrers.
• Customers: Individuals who purchase our goods/services.
• Suppliers/Associates: Providers of goods/services to us.
• Affiliates: Participants in our affiliate program (if applicable).

2. Information We Process and Why

2.1 Prospects

• Data Collected: Name, contact details, how we connected, and publicly available information (e.g., social media).
• Purpose: To respond to enquiries and tailor future communications.
• Newsletters: We use double opt-in lists. Unsubscribe anytime via email links.

2.2 Customers

• Data Collected: Contact/payment details (email, address, phone), purchase history.
• Purpose: To fulfill orders, provide support, and maintain records.
• Payment Details: Credit card payments are securely processed externally; we do not store card details.

2.3 Suppliers/Associates

• Data Collected: Contact details, contracts, payment records, performance reviews.
• Purpose: To manage agreements and payments.

2.4 Affiliates

• Data Collected: Registration details for program administration.

3. Communications

• Newsletters/SMS: Track engagement (opens/clicks) to improve content.
• SMS: Used for order updates and marketing. Consent data is shared only with messaging partners.
• Cart Reminders: Cookies track abandoned carts for SMS reminders.
• Unsubscribe: Opt out anytime via email/SMS links.

4. Data Sharing – Third Parties

4.1 Platforms

We use third-party software to operate our business. For a list, email info@ablabs-elixer.com.

4.2 People

• Outsourced Teams (e.g., IT, accounting) may access data only as needed.
• Confidentiality: All teams are bound by strict confidentiality agreements.

5. Data Location

Data may be stored in the EEA, USA (with data privacy safeguards), or elsewhere using secure, mainstream software providers.

6. Retention Periods

• Customers: Retained to meet legal/accounting requirements (e.g., HMRC, insurers).
• Prospects/Newsletters: Kept until you unsubscribe or our retention period ends.

7. Your Rights

• Access/Correction: Request details of your data or corrections via info@ablabs-elixer.com.
• Deletion: We may retain some data for legal/compliance reasons.

8. Complaints

Contact us at info@ablabs-elixer.com. Escalate unresolved issues to the UK Information Commissioner’s Office.

9. Cookies

• Purpose: Improve site functionality and personalize your experience.
• Management: Block cookies via browser settings, but this may limit site access.

Contact Us:
For questions about this policy, email info@ablabs-elixer.com.